DB
Digital Bridge
Website Audit & Growth Strategy · June 2026

Website Audit & Growth Strategy

O'Hanlon Dance Studio — prepared by Digital Bridge. Four Dublin studios: Terenure · Blackrock · Firhouse · Walkinstown.

O'Hanlon Dance Studio is a genuinely strong, 40-year-old, award-winning business sitting on a tired, under-optimised Wix site. The metadata foundations are better than most small-business Wix builds — but the site actively blocks mobile calls, has no local or structured-data footprint across its four locations, hides its best proof points (Dance World Cup top-20, an award-winning principal, West End workshops) in an abandoned blog, and is capped by the Wix platform on exactly the things the studio now wants to do: sell merchandise, take class bookings, and be found in Google and AI search.

6
Critical
10
High
9
Medium
7
Content / E-E-A-T
24
Verified findings
Audit score
0
out of 100

Significant issues — strong foundation, poor execution

What's already working

Credit where it's due — these foundations are in place and we won't tear them out.

  • Canonical tags ARE present and self-referencing on every page (no duplicate-content risk).
  • Meta titles and descriptions are set site-wide.
  • Open Graph + Twitter Card tags are in place.
  • HSTS is enabled (HTTPS enforced).
  • Google Search Console verification is present.
  • Mobile viewport + iOS web-clip icon configured.
  • Genuinely strong brand: 40 years, award-winning principal, Dance World Cup top-20 pedigree.
Verified stack snapshot

What's actually under the hood

Confirmed from public signals on the live site. Two items matter strategically: the studio already pays for Stores and Bookings on Wix, and pupil data is being served from the United States.

Findings

Where the site stands today

32 findings grouped by Digital Bridge's four-zone framework. Each carries an honest verification status — verified against the live site, high-confidence, or pending platform access.

The Wix Problem

This isn't "Wix can't do it." It's a ceiling problem.

Wix Stores and Wix Bookings are already installed and paid for. The case for migration isn't capability — it's ceilings, ownership, cost-over-time, GDPR and SEO/GEO reach. Below is what stays capped as long as the studio is on Wix.

"She already pays Wix every month for a store and a booking tool that are capped on SEO, can't be cited by AI, can't be exported, and host her pupils' data in the US."
  • Forced onto Wix Payments / PayPal — Wix takes a cut and lower plans can add transaction fees.
  • eCommerce gated behind a paid Business/Commerce plan on top of everything else.
  • Weak product SEO — limited control of Product/Offer schema, URLs and structured data.
  • Limited integrations for print-on-demand, POS, fulfilment and accounting.
  • Products, orders and customer data are locked in Wix and painful to export.

To confirm on access

Items we will validate with Search Console / source access before final scoping — included here for full transparency. We don't claim what we haven't verified.

  • robots.txt AI-bot allowances (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
  • Sitemap count + presence of an image sitemap
  • llms.txt at root
  • Exact LCP / Core Web Vitals (pull CrUX + PageSpeed)
  • og:image (1200×630) configured
  • Live JSON-LD check in Google Rich Results Test (LocalBusiness, FAQPage, Review, Course)
Roadmap

From triage to compounding authority

A staged plan starting with the bleeding (mobile calls, H1s, dates) and building toward location pages, class pages, E-E-A-T and AI-search visibility.

  • Week 1
    Outcome — Stop the bleeding

    Add H1s, fix header logo clip, remove telephone=no + add tel: click-to-call, rewrite title/meta, fix '40 years' & dynamic footer year.

  • Week 2
    Outcome — Local + AI visibility

    LocalBusiness/DanceSchool + FAQPage schema, image alt text, standardise NAP (add Firhouse), branded email, declare page language.

  • Week 3
    Outcome — Local-pack rankings

    Build four location pages (NAP + map + schedule + location schema).

  • Week 4
    Outcome — Long-tail traffic

    Class-type pages with Course schema + published pricing.

  • Week 5
    Outcome — E-E-A-T + conversion

    Principal (Emer) page, safeguarding page, parent testimonials + Review schema, surface World Cup / ASPIRE proof on homepage.

  • Ongoing
    Outcome — Compounding authority

    Restart blog cadence, image sitemap, llms.txt, performance pass / migration off Wix.

Next steps

Ready to fix this properly?

Three workstreams Digital Bridge would deliver. Outcomes shown; budget to be scoped once we've validated the open items together.

Tier 1

Foundation

Rebuild + technical & on-page SEO foundation.

  • New custom, owned site (no Wix rent)
  • Full schema stack + Core Web Vitals
  • Four location pages + class pages
  • Click-to-call, CTAs, fixed NAP
Tier 2

Commerce & Bookings

Sell merch + take class bookings properly.

  • Custom store (Stripe) you own
  • Term enrolment + parent portal
  • Sibling/family billing + waitlists
  • EU-hosted pupil data (GDPR)
Tier 3

Authority

Win Google + AI search and automate.

  • GEO / LLM visibility (llms.txt, citable schema)
  • Review + Person + Course schema at scale
  • Content engine + image SEO
  • Reporting + automation
Contact
Digital Bridge
digitalbridge.ie
Gorey Business Park, Co. Wexford
Audit findings (32 items) verified against the live O'Hanlon Dance Studio site, June 2026. Items marked "to confirm" pending platform access.